Jeff Marcoux, VP Product Strategy & Marketing at TTEC

A marketing-growth hacker, CX evangelist and MarTech expert, Jeff P. Marcoux brings entrepreneurial innovation to a big-tech world. With an emphasis on customer experience and digital transformation, he provides marketing approaches and strategies that help companies understand where they are today, where they want to go and how they'll get there.

Jeff combines a passion for technology with a talent for storytelling, backing marketing insights with behavioral science and research. A results-driven leader, he focuses on meaningful ROI metrics that integrate both marketing and sales data, providing a holistic view of how marketing impacts demand generation. As the Vice President of Product Strategy and Marketing at TTEC, Jeff guided the company's digital transformation, helping the brand shift to a more customer-centric focus. While rebranding efforts were still underway, he supported his team through the launch of four new products. Today, he sits across TTEC's two main branches: TTEC Digital (focusing on CX strategy and technology) and TTEC Engage (delivering on CX and creating brand ambassadors). A true believer in servant leadership, Jeff enjoys both learning and mentoring, training the next generation of authentic marketers. He is a prominent customer experience and marketing speaker, as well as an adjunct professor of marketing for UC Irvine, Oregon State University and GreenFig. He attended the University of Washington, where he received his MBA in Leadership and certificate in Technology Entrepreneurship.