Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. While more businesses are using ABM platforms, many lack the resources to make the most of this technology. As a result, they are not seeing the ROI that they anticipated.
According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. In order to win the competitive battle of engaging target accounts and driving sales opportunities, data-driven insights are essential. Businesses must commit to fundamental changes in process, technology, and training to reap the full benefits of this technology.
In this webinar, ABM expert Ari Capogeannis will teach you:
- Best practices for Account-Based Marketing and examples of successful ABM campaigns
- ABM Marketing trends
- Common challenges and how to solve them
- Methods for personalizing ABM strategy
- And much more
Don't miss out––register today!
June 9, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST