How to Redirect Your Indirect Channels by Enabling the Right People

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Did you know that 76% of global CEOs feel that their current business models will be unrecognizable within 3 years?

A major transformation has happened, and business ecosystems are the reason. With the vast majority of business conducted through indirect channels, this has created new buying journeys, subscription/consumption models, emerging technologies, and a change in marketplace growth. Because of this, most firms are now considering partner enablement as the key to survival, and are focusing on driving intra-firm value creation, network effects, and partner co-innovation.

Join Jay McBain from Forrester as he unpacks these future trends during this fast-paced and informative session!

During this webinar, you'll come away with actionable advice on:

How participation can lead to better partner co-innovation
Strategies to better lead your team with channel enablement
How to utilize partner enablement to not only survive but thrive

And more!

February 9, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT

Use B2B Marketing Zone's webinars to earn continuing education credits! Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program. Attendance of this webinar will earn one CEU toward your PCM® Digital Marketing, PCM® Sales Management, PCM® Content Marketing, and PCM® Marketing Management recertification.

Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

Jay McBain is one of the most visible and respected thought leaders in the global channel. Named to the Top 40 Under Forty by the Business Review as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends. He has spent his 27-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, and ChannelEyes. Jay is the principal analyst for global channels, partnerships, and ecosystems at Forrester - one of the most influential global research and advisory firms in the world.

B2B Marketing Zone

How to Redirect Your Indirect Channels by Enabling the Right People

with Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

Get a Free Recording!

Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems