We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now. What are B2B Marketers doing right now to continue their growth during these still uncertain times? ABM. Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. Curious to learn more?

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This is a session you won't want to miss!

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