How to Drive Revenue Through Retention Marketing & Sales Enablement

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In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort?

Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing, to enable sales and expand customer value.

During this webinar, you will learn:

Why retention marketing is worth your attention
The 7 key levers that drive repeat sales from business customers
How personalized content marketing provides extra leverage for customer retention
10 tips for how to reactivate dormant or lost customers

August 18, 2020 at 11 am PDT, 2 pm EDT, 7 pm BST

Use B2B Marketing Zone and Sales Pro Central's webinars to earn continuing education credits! Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program. Attendance of this webinar will earn one CEU toward your PCM® Digital Marketing, PCM® Sales Management, PCM® Content Marketing, and PCM® Marketing Management recertification.

Ruth Stevens, President of eMarketing Strategy

Ruth P. Stevens consults on customer acquisition and retention in business markets. She is the President of eMarketing Strategy, a consulting practice that helps assists start-up and established companies in building their customer acquisition and retention strategies. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. Her most recent book is B2B Data-Driven Marketing: Sources, Uses, Results. She can be reached at ruth@ruthstevens.com or @RuthPStevens.

B2B Marketing Zone

How to Drive Revenue Through Retention Marketing & Sales Enablement

with Ruth Stevens

Get a Free Recording!

Ruth Stevens, President of eMarketing Strategy