In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort?

Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing, to enable sales and expand customer value.

During this webinar, you will learn:

  • Why retention marketing is worth your attention
  • The 7 key levers that drive repeat sales from business customers
  • How personalized content marketing provides extra leverage for customer retention
  • 10 tips for how to reactivate dormant or lost customers

August 18, 2020 at 11 am PDT, 2 pm EDT, 7 pm BST

Use B2B Marketing Zone and Sales Pro Central's webinars to earn continuing education credits! Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program. Attendance of this webinar will earn one CEU toward your PCM® Digital Marketing, PCM® Sales Management, PCM® Content Marketing, and PCM® Marketing Management recertification.

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