Marketing and sales feel pretty tricky right now.

What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? How do you get beyond potential customers saying, "we've put things on pause?" You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. So how can you connect and convert more customers? What can you do to engage your potential customers in a meaningful way that increases connection and conversion?

Here's the thing:

All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers.

In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

  • Learn how a company increased sales opportunities by 303% by helping not converting
  • Discover your customers core emotional motivators (so you can increase personalized connections)
  • How to apply the Empathy Index to diagnose and optimize your messages
  • Design email/marketing messages with empathy that resonate with core emotional drivers for a more impactful content automation strategy

July 14, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST

Use B2B Marketing Zone's webinars to earn continuing education credits! Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program. Attendance of this webinar will earn one CEU toward your PCM® Digital Marketing, PCM® Sales Management, PCM® Content Marketing, and PCM® Marketing Management recertification.

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