Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
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AUGUST 1, 2017
An MQL is a marketing qualified lead; someone who’s expressed interest in buying your product or service. Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Frame landing pages with testimonies. Partner Webinars. . . Empowered Buyers. For example: .
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