I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.
Unbounce
MAY 15, 2019
Hey there , marketer. I’m your target market. Marketing managers want ads with high CTRs and conversion rates. But when MQL and SQL goals collide , it gives visitors whiplash. Where did this marketer go wrong? Your target audience needs to be the same for both marketing and sales departments (and both ads and LPs).
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