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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . TopRankBlog. .

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Best Practices for Technology Marketing

KEO Marketing

However, every technology marketing program can build a sound foundation for these best practices. Leverage Marketing Automation. Marketing automation refers to software that automates repetitive marketing tasks. Most importantly, marketing automation helps you generate leads.