Forecasting Intent-based Leads Lead Privacy 
DealSignal
FEBRUARY 1, 2024
For our 2023 forecast, we’ve included insights from several B2B marketers. With a heightened emphasis on data privacy, marketers face challenges in measuring marketing efforts and gathering insights from users. . Read on for our B2B marketing trends for 2023.
DealSignal
JANUARY 31, 2023
For our 2023 forecast, we’ve included insights from several B2B marketers. “Given the social distancing of the last years, more and more marketing and sales teams are going to create customized videos to answer questions and to engage with specific individual leads and contacts,” says Boyd Norwood, VP of Marketing at Nozzle.
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