CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
Customer Experience Matrix
JANUARY 4, 2012
While its feature list covers all the usual marketing automation categories, the company's real focus was always on providing the most useful information to sales people. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments.
Let's personalize your content