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How to Use Marketing Automation for Lead Management?

LeadSquared

Converting contacts or leads into customers is a top priority for every organization. However, companies have struggled with lead nurturing and pushing them down the sales funnel for a long time. The lack of aligned goals made it tricky to harness quality leads and sales. Nurture your leads 4.

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How to Build a Marketing Automation Strategy That Works

LeadSquared

While you might be scrambling for the right lead , your prospects will be barraged by competitors. . Welcome the prospect and continue to nurture leads with relatable content throughout their buying journey and beyond. Research shows that companies that excel at lead nurturing generate 50% more sales at 33% lower cost.