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How to Improve B2B Lead Quality

PureB2B

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Create a Marketing-Sales Feedback Process. Firmographics. Enter closed-loop reporting.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Create a Marketing-Sales Feedback Process. Firmographics. Enter closed-loop reporting.