Contently

DECEMBER 12, 2016

As eMarketer points out , the concept of ABM has actually been around for more than a decade. That’s a remarkable shift, demonstrative of just how quickly the practice has taken over the B2B space. Otherwise, an exciting practice that could change how marketers do their jobs may just become another buzzword. percent).

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

Adobe Experience Cloud Blog

AUGUST 19, 2016

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. The second is that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. How many of those briefings you listen to from the tools vendors label their tools/capabilities as "best practices"? Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40