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Why It’s Time to Start Leveraging Database Marketing for PPC

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A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. That’s all it takes!

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This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. Adam Honig. Christine B.

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Why It’s Time to Start Leveraging Database Marketing for PPC

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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