Remove gdpr
Remove eCommerce Remove Forrester Remove Purchase Remove Segmentation
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30 Women Shaping B2B Tech Marketing

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Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. I'm seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. . I'm seeing companies take a hard look at their data layers.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. I’m seeing a real shift in B2B tech toward the world of ecommerce. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. Kate Talbot. Jenn Steele.