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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.”

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Furthermore, AI-fueled sales tools can segment leads based on their engagement and how profitable they are likely to be. So, what can salespeople expect and be prepared for in 2024?

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90 CRO Tips from 42 Shopify Experts

Convert

Every small investment you make in improving how easy it is for visitors to purchase is going to grow into high-value, sustainable returns. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Kaitlyn Fostey, Director of Ecommerce at Levitate Foundry.