Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
KoMarketing Associates
SEPTEMBER 14, 2013
B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.”
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