article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Additionally, it provides an organic platform for a company to further establish itself as a subject matter expert in its domain. Similar to email nurturing and blogging, a company’s social media presence provides a unique opportunity to promote a variety of initiatives, in a variety of ways. Social Media.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Additionally, it provides an organic platform for a company to further establish itself as a subject matter expert in its domain. Similar to email nurturing and blogging, a company’s social media presence provides a unique opportunity to promote a variety of initiatives, in a variety of ways.