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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

As mentioned above, content marketing takes on more of the sales cycle responsibility through forms such as introductory videos (for many, as good as the first sales handshake and elevator pitch), tutorials, FAQs, product descriptions, etc. Would you provide thoughts on how B2B marketers can overcome this obstacle?

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The Customer Journey Starts Here

GreenRope

A customer journey starts when the contact first becomes aware of your brand. A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.”

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article thumbnail

The Customer Journey Starts Here

GreenRope

A customer journey starts when the contact first becomes aware of your brand. A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.”

article thumbnail

The Customer Journey Starts Here

GreenRope

A customer journey starts when the contact first becomes aware of your brand. A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.”

article thumbnail

The Customer Journey Starts Here

GreenRope

A customer journey starts when the contact first becomes aware of your brand. A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.”

article thumbnail

The Customer Journey Starts Here

GreenRope

A customer journey starts when the contact first becomes aware of your brand. A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.”

article thumbnail

The Customer Journey Starts Here

GreenRope

A customer journey starts when the contact first becomes aware of your brand. A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.”