Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
KoMarketing Associates
SEPTEMBER 14, 2013
As mentioned above, content marketing takes on more of the sales cycle responsibility through forms such as introductory videos (for many, as good as the first sales handshake and elevator pitch), tutorials, FAQs, product descriptions, etc. Would you provide thoughts on how B2B marketers can overcome this obstacle?
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