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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Get A Free Consultation. It identifies the lead, nurtures it and closes the sale all by itself without the need for any manual interference. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 Marketing automation is one of the four most popular methods to create personalized customer experiences.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments.