Direct Marketing Marketing Mix PR Web 2.0 
WebMarketCentral
SEPTEMBER 2, 2009
The confusion stems from where social media fits in the marketing mix. Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Social Tagging Web Marketing. Tags: Web 2.0
Online Marketing Institute
JULY 9, 2009
Like traditional PR activities (i.e. Marc, Richard Piske directed me to your blog post. Weve found that much of social media and digital marketing continues to be a learning process based on a companys key audiences, as well as the very culture of the organization. media relations, analyst communications, etc.),
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