B2B Lead Generation Blog: Closing the loop to improve lead generation performance
markempa
JUNE 7, 2005
Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. For example, they learned that 4 SIC codes comprised their sweet spot not 20.
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