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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. But the significance to marketers may be greater than they think. publishing.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Without it your brand wouldn’t exist — and you’d be unable to generate awareness or revenue.