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The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. But a live one-on-one conversation also differs from online approaches. Personal connection.

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Use This Tool to Calculate Lead to Revenue

ViewPoint

Problem is, most lead to revenue calculators out there are overly simplistic. A useful lead to revenue calculator includes all critically important metrics—including the impact of lead qualification and lead nurturing—on bottom line results. Now project the revenue you expect to generate through inbound leads.

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Working with a consultant or agency that can help with your lead qualification might be worth it to improve sales efficiency. Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers.