Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
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OCTOBER 3, 2017
3: Work trade shows together. We go to a lot of different trade shows and usually send a combination of marketing and sales people. Sales would get a memo of what marketing was about to come out with but there was no indication of how they were supposed to fulfill the ad promises. Franco Caporale. Pallavi Sharma.
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