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The Power of AI in Sales & 5 Ways You Can Use It

Hubspot

According to most sales reps, digital transformation has accelerated over the last 3 years. Take responding to RFPs (Request for Proposals) as an example. Loopio’s “2021 RFP Response Trends” survey found that businesses send out an average of 150 RFP responses a year and these responses generate 35% of their revenue.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

This movement toward specialization makes sense for the platform developers, who want to differentiate their products from the tidal wave of competing products, and it makes it easy for professional services firms to find a suitable MA platform for their clientele. Firms that do not embrace digital marketing are falling behind.