Remove Demonstrating Intent Remove Profiling Remove ROMI Remove SEM
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. They typically display intent to make a purchase and meet certain criteria.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. They typically display intent to make a purchase and meet certain criteria.