Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service. What is a marketing-qualified lead (MQL)?

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Ledger Bennett

MAY 7, 2020

Qualifiers: different qualifiers can flag what the MQL is looking for originally, whether that be comparison chart, pricing information, competitor alternative, etc. Marketing Accepted Lead (MAL) > Marketing Qualified Lead (MQL) > Sales Accepted Lead (SAL) > Sales Qualified Lead (SQL) > Closed/Won.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52