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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. " reality and the need to build longer-term engagement is a tough job. The topic is ROI measurement of Marketing initiatives. We all know the obvious outcome.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Processing.Please wait.