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Why Sales Needs Social Media Engagement Insight

Oktopost

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.