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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Must Read: How to Qualify Inbound Leads Beyond the Basics: Advanced Lead Qualification Techniques In today’s data-driven marketing landscape, lead qualification goes beyond simple demographics. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. Related Reading: MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads. Average income.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Postcards and self-promotional letters won't do it; be creative and original. Don't be afraid to test new channels such as Snapchat with branded content to target a younger demographic. 2017 marketing needs to be even more creative and engaging in order to get attention. Send your prospects actual mail. Call your best customers.