Oktopost

JULY 29, 2021

In part, this is because of the longer sales cycle endemic to B2B. It’s rare for a B2B sale to happen at the first encounter. Nurtured leads get 4 to 10 times the email response rate and drive 47% larger final purchases with increased average order values (AOV). . Source: [link]. Create Targeted Content.

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 166

Vidyard

FEBRUARY 2, 2021

Virtual Conference and Webinar Statistics 3. Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1 Do the Research 3.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1 Use Video for Post-Sale Support and Feature Announcements 2.1.2 Keep Promoting Your Webinar After the Live Event 5.1.3

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65