The Ultimate Inbound Marketing Glossary
SmartBug Media
NOVEMBER 18, 2022
The next step after BOFU is most commonly a demo or contact from a salesperson. These stages may include marketing-qualified lead (MQL), sales-qualified lead (SQL), customer, promoter, or evangelist. YouTube This is just one of many digital channels (in a non-exhaustive list of Instagram, Facebook, LinkedIn, Twitter, Reddit, and more).
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