Remove ebooks
article thumbnail

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on.

article thumbnail

Quality AND Quantity? A Plea for Content to Do Better

SnapApp

Demand gen masters the formula. At the same time, B2B demand gen marketers were on their own parallel journey, alongside the content boom. They realized that you could actually use content to fuel demand. Suddenly, content wasn’t just a branding and awareness exercise – it was married to demand. Really, really well.