Demand Generation Lead Nurturing Manticore Telemarketing 
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. That I’m sure to hear about them since I know I’ve missed adding many to this list.) IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them.
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