Deliverability Intent-based Leads Marketo Opt-in 
DealSignal
DECEMBER 27, 2021
Email Marketing for B2B Lead Generation. Two major goals among many B2B email marketers are: 1) building out your database of marketing qualified leads and 2) generating high quality leads for their sales team. Unsubscribe Rate : This is the percentage of people who unsubscribe or opt-out of receiving any further emails.
DealSignal
FEBRUARY 26, 2024
B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. Deliverability Rate : This figure tells you how many emails in your campaign successfully arrived in the recipient’s inbox. The numbers don’t lie.
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