article thumbnail

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

You will most certainly need their expertise in massaging and de-duping the data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 My experience has been been around 45%.

article thumbnail

Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list! Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place.