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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Reviews/rating: G2 Rating: 4.3 / 5.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

vs. “avenue”) Accuracy : Is the information correct? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? Can records be combined?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Accuracy : Is the information correct? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Can records be combined?

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

This is the basic information you should know about all accounts in your database. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Once you have sources of all four kinds of data, then it’s time to put all that information to use.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

This is the basic information you should know about all accounts in your database. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Once you have sources of all four kinds of data, then it’s time to put all that information to use.