Remove Database Marketing Remove Reachforce Remove Resources Remove Segmentation
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Top 10 Demand Generation Resolutions for 2014

The Point

Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Improve segmentation to increase relevancy and email performance. Maybe that “hot topic” of two years ago needs a fresh perspective. Delete non-responders.