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How to Turn Your Blog into a Lead Generating Machine

PureB2B

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Database Marketing ) to other resources on your site. Offering a subscription service gives your visitors an easy way to sign-in to receive regular blog updates through email and RSS feeds.

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Decoding the True Essence of Outbound Marketing

MarketJoy

Regardless of whether marketers put up their advertisements on newspapers or televisions, this approach remains valid. Outbound marketing targets customers via personal contacts or general media endorsements. From every outbound initiative, marketing leads are produced. Comments and sharers form the inbound sources.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.