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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Here are three of the biggest challenges you will face in your sales lead generation efforts: 1. Assessing the market need. Email marketing. Content marketing. What are your options?

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B2B Lead Management Market Heats Up

Online Marketing Institute

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. We can broaden our available market."