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Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

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How to Drive Your Marketing Automation Strategy Forward

Content Standard

You’ve invested a lot of time and money into your marketing automation platform (MAP). If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Believe it or not, email is the most effective channel for reaching prospects.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” My point: B2B marketers are looking elsewhere for help generating demand. They actually have their sales and marketing orgs aligned and working together.