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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research.

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B2B Lead Management Market Heats Up

Online Marketing Institute

I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us