Database Marketing Demand Generation Lead Nurturing Manticore 
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Synchronizing prospect and opportunity databases is key.
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. That I’m sure to hear about them since I know I’ve missed adding many to this list.) They actually have their sales and marketing orgs aligned and working together. Here’s the problem.
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