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What is marketing automation software and what does it do today?

Martech

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Dynamic content creation.

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Data Collection Best Practices

SalesIntel

Customer and prospect data collection is critical for both sales and marketing teams. This data means information that prospects are willing to give such as emails and names. While this fundamental data is prone to irrelevant leads and incorrect information, it is useful for measuring the success of email marketing efforts.