6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions.
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