article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content curating The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. They typically display intent to make a purchase and meet certain criteria.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content curating The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. They typically display intent to make a purchase and meet certain criteria.