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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. EM : Email ABM : Account Based Marketing.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

Customer Relationship Management (CRM). If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. A CRM can help you stay organized while storing all your company’s data on its interactions with customers.