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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

a system of record), such as your CRM, your CMS, your DAM, your CDP. As I joked in my MarTech keynote , martech decentralization is not an Oprah-esque giveaway where everybody gets their own CRM. These include actual legal requirements, such as GDPR data privacy compliance. Call it Acronym’s Law ?).