The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Visit [link] for free access to a CRM tool which can help to quantify both the hard and soft benefits (registration required). Is Marketing Too Busy? They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? What is the best time-frame to use for CRM ROI? They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives. Is Marketing Too Busy?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40